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Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted

It’s the very first good news since Atlantic City’s newest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Having its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive right on the front side associated with casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ tactic is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘we think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos are wanting more gamblers; the figures for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other casinos that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, having a 6 % jump in comparison to last year.

Holiday Helpers

Assisting the July figures, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more site visitors stopped during the information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the call for those prepared to wager, it appears that at final Atlantic City’s efforts to mimic what has worked for years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants are working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There ‘s no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president for the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in convention ancillary spending into the coffers of hotels, gambling enterprises and retail.

Needless to say, while one good month is good, for a property like Revel that’s been plagued with poor figures since it exposed just 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst is finished. To that end, Hartmann says there may well be more of the promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we could keep the marketplace share figures,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He states the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.

‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons utilizing the same name each took home $1 million following an Ohio casino error

As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday evening, the home was loaded. The drawing had been televised and plenty of local media were on hand to catch a glimpse of the champion. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Win! No, Wait, YOU Win!

It had been the moment of the lifetime for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino discovered they’d a problem that is major their fingers.

Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis had been in the audience at the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were certainly plenty of options available to them: only the winner that is rightful’ the money, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.

But the Horseshoe decided to take another approach. Rather than result in the men worry about which one could ultimately receive the prize, they merely awarded two million dollar prizes alternatively: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So consistent with our commitment to perform some right thing for our guests, Horseshoe awarded a $1 million prize every single regarding the guys.’

The ‘correct’ Kevin Lewis hasn’t had much comment on the situation, and his prize cash was never ever really in doubt. Nevertheless the Lewis who showed up during the casino that night is grateful that luck ended up being on their side.

‘When I heard my name I said, ‘God finally gave me a win that is big” Lewis told local television station WCPO. He later attributed their win to simply ‘being within the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two champions have lot in accordance. Not only do they share a title and play at the same casino, nevertheless they both live within the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the chief reasons for a casino being so generous in a situation such as this 1 is obviously to generate some good PR, additionally the Horseshoe may be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There won’t be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for a huge casino conglomerate that is amongst the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the entire year.

The questions that are big, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or absence thereof.

The casino giant purchased the golf course area back 2007, for $578 million, then called the Macau Golf course, hoping to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the past decade. But, it had been perhaps not become, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge plus one they are nevertheless having to pay for. Caesars was also offered a Wynn Resorts sub-concession back in 2006, but nixed the opportunity; a move that was obviously a bad one looking back, Loveman admits.

The problem is based on the reality that the Macau government has cut off issuing any gaming that is additional beyond the present six concessions and sub-concessions, so Caesars kind of shot by themselves within the base by not taking the Wynn deal once they could. Never having themselves presented an application straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time has no 2nd opportunity to get into the absolute most profitable gambling region on the planet now; an unfortunate reality for a company that carries the greatest long-term financial obligation load of any casino conglomerate nowadays: an astonishing $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And just because the begin of 2013, Macau has shown a growth of 16 percent over last year.

Internal Rebranding

Caesars is busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded online poker is next in line to launch in Nevada) and a planned Baltimore casino as a separate company that are majority-owned by the parent.

Clearly, buying and offering property for the profit is additionally not one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d named Caesars Golf, if they wear it the market last year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to pay their debt down.