All the ladies that are single 61% of women in the united kingdom are happy to be single, in comparison to 49% of men
This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.
Mintel’s Single Lifestyles UK 2017 Report reveals that 61% of single women state they’ve been satisfied with their relationship status, compared to 49% of solitary men. Overall, it seems that unattached Brits are in no rush to discover a partner. Up to 70% of singles in the UK say they’ve not earnestly tried to locate a partner in the last 12 months*, rising to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% state they’ve been in a relationship***. Of singles who possess attempted to find a partner in the final year*, 68% have used digital practices, such as a dating site or application, while 40% have appeared to meet up with some body through friends and 19% have attended activities. Meanwhile, simply 6% have actually speed-dated.
Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that all singletons are actively buying partner; nevertheless, our data implies that this really is definately not always being the truth. Much of this reluctance to look for somebody may be attributed to the young increasingly prioritising their education, jobs and stability that is financial being in relationships.”
Even though many aren’t actively interested in love, it appears that the life that is single have its downsides, particularly if it comes down to finances. Simply 36% of singles in britain say they feel economically secure, when compared with 52per cent of these who are in a relationship. Furthermore, 29% of singletons include paying bills among all of their top three life style challenges, while 25% be concerned about paying the rent/mortgage.
Societal pressures additionally prove challenging for many singletons. Over one in three (38%) singles concern yourself with being alone, with this particular sentiment increasing among young singletons; 54% of single worry that is 18-24s being alone. As well as in the age of social networking, Mintel research finds that 33% of singles state that they feel under some pressure to make their life appear more fulfilled than it’s.
Mintel research also highlights that for many individuals being in a relationship continues to be an expression of readiness. Certainly, 54% of singles say they are not where they’re anticipated to be in life at what their age is, and 25% think their peers are more grown up than they truly are.
“While attitudes towards wedding and relationships may have be a little more liberal, here continues to be a focus that is societal being partnered up and a feeling of obligation to stay a relationship. For marketers, this paves the way for campaigns that counter this idea, and focus on the instead strengths of being single. From a perspective that is commercial there’s also scope for retailers in britain to consider capitalising regarding the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, taking place on 11th November.” Jack adds.
Finally, it appears that those in relationships or who are hitched are more confident solo that is doing than singletons. While 73% of these in relationships state they feel somewhat or really confident going to the cinema or theatre by themselves, this falls to simply 68% of singles. Additionally, 61% of attached Brits say they’re confident eating dinner out in a restaurant alone, when compared with 56% of singles.
“Singles’ reduced confidence in solo activities could mirror the perception that these kinds of activities are just ideal for doing either as being mail order wives a few or as part of an organization. For leisure brands in particular, this underlines the chance to create promotions that will assist to cut back the stigma surrounding doing tasks such as venturing out for dinner, or going to the cinema alone, reframing these activities as providing valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or not cohabiting
***Married, in a partnership that is civil living as married